Brian Sparker — Staff Product Manager at You.com
I help teams turn fuzzy ideas and new technology into useful products people actually want. Most of my work lives around AI, search, and developer tools.
Three messy product problems, what we changed, and what happened next.
You.com · AI search
You.com began as a traditional search engine with a layer of AI tools. Research made the opportunity clear: people wanted to ask follow-ups and shape their intent in conversation. I led the move to a chat-first experience with answers grounded in sources.
1M → 10M monthly users as chat became the main experience
Crate & Barrel · Search infrastructure
Crate & Barrel’s search, inventory, and product data didn’t always agree. That made discovery frustrating for shoppers and expensive for the business. I led the rebuild underneath it all so the same trustworthy information powered every channel.
7 figures in ROI delivered within 30 days of launch
G2 · Marketplace discovery
G2’s buyers had plenty of software options. The harder part was knowing which one was right. I owned the search roadmap across ranking, personalization, recommendations, and AI-powered guidance.
+145% year-over-year increase in core buyer engagement
Small tools, open standards, and one delightfully strange art project. Building is how I learn.
I’m Brian—a product leader who likes the messy middle, where new technology, user behavior, and business reality all bump into each other. I’m happiest turning a fuzzy idea into a clear plan, helping a team ship it, and staying close enough to the details to know if it actually works. I’ve spent most of my career around AI, search, growth, pricing, and developer tools. The common thread is simple: make complicated things genuinely useful.