I make complicated products easier to use.

I’m Brian, a Staff Product Manager at You.com. I help teams turn fuzzy ideas and new technology into useful products people actually want. Most of my work lives around AI, search, and developer tools.

Work

Three messy product problems, what we changed, and what happened next.

Making search feel more like a conversation

You.com began as a traditional search engine with a layer of AI tools. Research made the opportunity clear: people wanted to ask follow-ups and shape their intent in conversation. I led the move to a chat-first experience with answers grounded in sources.

Monthly users grew from about 1 million to 10 million as chat became the main experience.

The You.com conversational AI search interface

Fixing the messy plumbing behind search

Crate & Barrel’s search, inventory, and product data didn’t always agree. That made discovery frustrating for shoppers and expensive for the business. I led the rebuild underneath it all so the same trustworthy information powered every channel.

The new platform delivered seven figures in ROI within 30 days of launch.

Crate and Barrel ecommerce search interface

Helping buyers feel confident about a choice

G2’s buyers had plenty of software options. The harder part was knowing which one was right. I owned the search roadmap across ranking, personalization, recommendations, and AI-powered guidance.

Core buyer engagement increased 145% year over year.

G2 marketplace search interface

Side projects

Small tools and open standards. Building is how I learn.

About

Brian Sparker

I’m Brian—a product leader who likes the messy middle, where new technology, user behavior, and business reality all bump into each other. I’m happiest turning a fuzzy idea into a clear plan, helping a team ship it, and staying close enough to the details to know if it actually works.

I’ve spent most of my career around AI, search, growth, pricing, and developer tools. The common thread is simple: make complicated things genuinely useful.

Staff Product Manager at You.com
MBA, Boston University