Category: Content Strategy

Content Strategy

Second Page of Google

February 19, 2016
second-page-of-google

I used to work in SEO. In many ways, Content Marketing has replaced my obsession with search engine optimization. It is my new SEO. I still use the techniques I learned as an SEO to make my content search-engine friendly, but my focus is less on writing for crawlers and more on writing for readers of the human variety.

When researching google’s algorithmic changes over time, I had an idea. What if everyone suddenly starting going to the second page of Google after their search? Convincing users to give up their quality Google searches wouldn’t be an easy task. 33% of searches don’t even click on the second result, let alone the second page, but the experiment would be eye-opening.

TL;DR – If Google is A/B testing SERP, going to the second page of Google could change the first page results.

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Content Strategy

Hiring My Own Boss Made Me a Better Marketer

January 29, 2016

I’m not a “Director-level” marketing professional. At least, not yet. I’m currently Head of Content Marketing at ReviewTrackers, a SaaS in Chicago. My boss is the CEO and founder, and he’s a former marketer. A damn good one, too. But he needs to focus on CEO things, and we are looking for a VP of Marketing to help him make decisions, be my boss and shape the rest of the marketing team. 

TL;DR – Because I work at a startup, I’m hiring my own boss and it’s a little strange, but good.

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