I used to work in SEO. In many ways, Content Marketing has replaced my obsession with search engine optimization. It is my new SEO. I still use the techniques I learned as an SEO to make my content search-engine friendly, but my focus is less on writing for crawlers and more on writing for readers of the human variety.
When researching google’s algorithmic changes over time, I had an idea. What if everyone suddenly starting going to the second page of Google after their search? Convincing users to give up their quality Google searches wouldn’t be an easy task. 33% of searches don’t even click on the second result, let alone the second page, but the experiment would be eye-opening.
TL;DR – If Google is A/B testing SERP, going to the second page of Google could change the first page results.