Work Experience
Product Lead, Growth
You.com - January 2022 to Present
- Lead cross-functional growth efforts and owned the product roadmap around engagement and retention to realize our vision of becoming consumers’ primary search engine.
- Created YouImagine, a generative AI text-to-image app using third-party APIs, resulting in tens of thousands of ARR.
- Built chrome extensions that resulted in 5x increase in retained users.
- Owned rev and checkout, bringing generative AI accomplishment tools to over 250 new markets.
Ecommerce Product Manager, Search
Crate and Barrel - Chicago, IL - February 2021 to January 2022
- Defined and executing the search roadmap, managing product discovery and delivery within the framework of an agile development team.
- Measured revenue and user metrics while constantly iterating on improving the customer experience, resulting in 7-figure ROI in first 30 days.
- Utilized Apache Solr through Lucidworks Fusion to create an enterprise search service used by multiple stakeholders of the business, resulting in sustained growth.
Senior Product Manager
G2 - Chicago, IL - February 2020 to February 2021
- Roadmap: Owned the roadmap for Search & Discovery product areas in partnership with business units, taking into account business goals, data analysis, and a clear understanding of user needs. Created metrics that aligned to company vision and grow north-star KPI 145% YOY.
- Product lifecycle management: Oversaw the product from discovery to release, working closely with designers, engineers, and business owners. Utilized Agile Scrum and Continuous Delivery. Worked on first implementation of Continuous Discovery, interviewing multiple users each week.
- Communication: Owned and sold the product roadmap, priorities and requirements for Buyer Experience product areas to multiple internal stakeholders in both written and oral formats. Served as product expert for feedback, questions, and troubleshooting for pricing and site search strategies.
- Product Requirements: Defined requirements and scope for new products and features taking into consideration standard project management constraints (time, scope, resources) as well as available technology.
- Analytics and Testing```html
: Conducted user analysis and market research to make informed product decisions using quantitative and qualitative data. Ran multiple user tests and split tests, exceeding quarterly goals.
Product Manager
G2 - Chicago, IL - October 2018 to February 2020
- Roadmap: Owned the roadmap for Traffic & Internal tools product areas in partnership with business units, taking into account business goals, data analysis, and a clear understanding of user needs. Successfully managed the domain migration to g2.com with >90 day traffic recovery.
- Product lifecycle management: Oversaw the product from discovery to release, working closely with designers, engineers, and business owners. Utilized Agile Scrum and Continuous Delivery. Created new UGC types and worked with marketing to bring to market.
- Communication: Owned and sold the product roadmap, priorities and requirements for Internal tools and Traffic product areas to multiple internal stakeholders in both written and oral formats. Served as product expert for feedback, questions, and troubleshooting for SEO and platform strategy.
- Product Requirements: Defined requirements and scope for new products and features taking into consideration standard project management constraints (time, scope, resources) as well as available technology.
- Analytics and Testing: Conducted user analysis and market research to make informed product decisions using quantitative and qualitative data. Grew traffic 140% YOY.
Product Manager, SEO (Consultant)
Searchmetrics - Chicago, IL - February 2018 to October 2018
- Worked cross-departmentally full time at client's office; Cars.com. Directed initiatives with product development teams to achieve growth goals and execute tasks that are aligned with client’s overall strategy.
- Managed a team of developers to create, and bring to market, features which resulted in millions of new organic visits YOY.
- Managed lifecycle of feature releases from testing strategy and business estimates to writing user stories and specifications for development. Used both Scrum and Lean Agile methodologies.
- Helped provide recommendations and execute strategies for content development in coordination with business goals. Worked with devops teams to create a process for optimizing user experience metrics for performance such as TTI and PTF. Worked on special projects with adops team to optimize third-party advertising pixels and CDN without impacting tracking or revenue.
- Used various analytics platforms and tools to monitor, analyze and optimize website activity, traffic trends and customer acquisition metrics, through monthly and ad-hoc reports. Often reported on progress to corporate stakeholders. Grew organic channel 21% YOY.